Cut Out Flower Tire Bag-Black- Recycled-Upcycled Tire-Fair Trade

Born of a desire to reduce India’s mountain of waste, improve energy efficiency, and help some of Delhi’s poorest out of the city’s slums, Conserve India achieves all this by turning waste into high fashion handbags.

By buying a Conserve bag, belt, wallet, shoe, or necklace, you not only get to be a trend setter with a beautiful, funky piece of high fashion – you will also be helping some of India’s poorest people, and its environment.

The History Of Conserve India
In 1997, we set out on a mission to support sustainable development in India. Initially, we lobbied for better energy efficiency; after successful policy interventions, we expanded our efforts into waste management. At the time, urban landfills were overflowing with waste. Along nearby slums, unorganized groups of people were risking their lives scrounging through dirty and diseased trash for items to recycle. Despite these hazardous recycling efforts, a notable category remained overwhelming the landfills: the common plastic bag. The conditions of the people in the slums coupled with the environmental hazard the plastic bags posed inspired us to create an income-generation project for the waste pickers. After two years of research and development, in 2008 we successfully patented a leather-like material made from single-use plastic bags.

Today, we continue to create safe and sustainable opportunities. We educate communities on using waste as a resource to create value. And with the use of this easily-replicable, low-cost technology, we train individuals to produce a range of high value products. In doing so, we bring even higher value to both our people and our planet.